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API vs IFrame

The API service

Unfortunately, the IFrame solution does not enable your site to leverage any search engine optimisation with Google or any of the other search engines as the data is displayed within an invisible window on your website that none of the search engines can crawl. This means that it will be hard for your site to become more and more successful in terms of the speed and frequency with which search engines offer it to those people looking for charter yachts. It doesn’t make it any easier for the search engines to ‘recognise’ your site as an extremely useful source of charter yacht data for their searching customers. The Charter Index API system solves that problem.

The API system is designed with flexibility in mind and allows customers to build their own platform from the ground up by referencing our API documentation or alternatively by installing our WordPress plugin which enables you to get up and running in a matter of minutes via the supplied API keys we supply.

Your website becomes a powerful and highly tuned internet marketing tool for you. It will enable all search engines to crawl and reference every yacht listed in Charter Index’s database, drastically increasing the relevancy of keywords and content and quickly lifting your website to a much more respectable page ranking position through organic marketing.

  • Ease of use

    The API service is very easy to install for developers familiar with RESTful API’s or even easier if you choose to use the WordPress plugin

  • SEO

    Very good, you increase your footprint by over 1600 pages that can all have their meta tags customised

  • Yachts

    All the charter yachts in the world without any exceptions regardless of listing listing status within our data services

  • User Interface

    Completely within your control if done through a custom build and very flexible through the WordPress plugin

The API configuration above shows how the raw yacht data may be incorporated and manipulated in whatever way you wish, within your own website


The IFrame service

Charter Index has for some time been enabling our charter broker customers to provide their own website users with access (via an invisible link on the broker’s website) to the entire Charter Index database of worldwide luxury crewed charter yachts – along with a search engine with which to manipulate it. We’ve always called the system our ‘Retail Yacht Search’ (RYS) system and the majority of websites have been using it via something called an ‘IFrame’, which is simply an invisible window through which people already on your website may seamlessly look at and manipulate information in Charter Index’s database. It also allows users to make inquiries which are routed directly to you.

This is a great and very cost effective solution to the problem of providing charter yacht information to your website visitors, as use of the RYS is included in the $695 per year Charter Index online broker’s subscription.

  • Ease of use

    The IFrame service is very easy to install and only requires a single line of code to punch a hole in the proposed search engine page.

  • SEO

    Not good as all the yacht content is viewed through an invisble window and the content is still all still via the charter index URL

  • Yachts

    Full listings only meaning that you have a reduced catalogue of yachts available for your clients to go through

  • User Interface

    The window that the IFrame sits within can be customised but the actual functionality, user interface and colours are fixed

The IFrame configuration above shows the clear separation between the structure of the two systems and the way the IFrame page is loaded within the clients website